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Job Title: Head of Marketing and Admissions (YWIES-TX-2324-002)
Posted Date: 07/05/2023 Expiration Date: -
Location: YWIES - Tongxiang # of Openings: 1
Effective From: Immediate
Job Description: Overall Description职责概要:
负责耀华桐乡校区的推广和招生工作
Overseeing the marketing and admissions for YWIES-TX, to implement the marketing strategic plan and to achieve annual enrolment targets.
Major Responsibilities岗位职责:
主导桐乡耀华的市场开拓工作：
1. 主动与各媒体建立联系，并挑选合适的媒体，对耀华的品牌及招生进行宣传和推广；
2. 及时准确地更新学校网站和其他信息平台的相关信息，并推介给潜在客户，使之充分了解桐乡耀华；
3. 准确了解与教育行业相关的展会及各行业推介会的信息，并及时汇报上级主管，做好参加相关会议的准备工作。
4. 准备桐乡耀华的推广材料：
与部门同事一起准备推广材料，并对推广材料包括宣传手册、宣传单张、数字媒体、平面媒体、电视、社交媒体等提出修改或更新建议，向上级主管反映；关注市场发展动向，向上级主管提供其他学校同类课程的市场信息和资料。
5. 协助挑选合作学校、合作组织机构，与之建立合作关系；
6. 到合作学校、合作组织机构进行项目推广，召开课程推广介绍会；
7. 组织开展其他招生推广活动

参与桐乡耀华招生注册工作：
1. 向合作学校和代理机构推荐来的、或通过其他渠道来的有意向的学生/家长详细介绍课程特色，解答学生和家长的问题，释去学生和家长的疑虑；
2. 接受学生报名，安排学生入学；
3. 倾听学生/家长的意见，及时作出反馈。
4. 每学年初对上一学年招生注册工作进行评估和总结，包括设计并填写评估内容，对推广和招生策略给出具体评介；
5. 认真做好上级主管安排的其他相关工作。

Take up key role in YWIES-TX’s marketing and promotion:
1. Build relations with media and select suitable channels for Yew Wah branding;
2. Update YWIES-TX website and other official information platform;
3. Well informed with related education exhibitions, report to supervisor and make preparation for attending.
4. Prepare YWIES-TX promotional materials: Create on promotional materials such as brochures, leaflets, advertisements on digital/printed/SNS/TV, etc.;
5. Keep track on market dynamics, conduct research into market conditions, competitor data and report to supervisor;
6. Develop partnership with feeder schools and collaborative organizations;
7. Organize and facilitate other promotional activities.

Participate in YWIES-TX admissions:
1. Answer enquiries from different channels;
2. Assist parents through the application process;
3. Give feedback on comments from parents/students;
4. Supervise in annual evaluation of the admissions work in previous school year, including but not limited to design assessment contents and review marketing and admissions strategies;
5. Special projects as required
Job Requirements: Requirements and Qualifications岗位要求:
1. 五年以上市场推广经验；
2. 了解教育行业特点，熟悉行业市场动态；
3. 对招生和推广工作充满热情，精力充沛；
4. 市场推广与销售经验丰富，曾有较好的销售业绩；
5. 擅长与学校或公司建立合作关系；在学校所在地区有广泛关系者优先。
6. 善于沟通，具有较强推广展示技能；
7. 善于激励团队成员，具有辅导和培训团队成员的能力；
8. 具备工作必需的英语能力；
9. 熟练应用多媒体及计算机办公软件：
10. 认同耀华的使命与价值观，并在其中积极努力地工作。
11. 善于处理各类不同的工作任务，愿意在压力下工作。

1. At least 5 years of working experience in marketing;
2. Strong understanding of education industry and the marketing trends;
3. Enthusiastic and energetic about admissions and marketing;
4. Experienced in marketing with reputable sales performance;
5. Skilled at establishing business relations with schools or companies; Preferably well connected and resourceful in the region the school is situated.
6. Strong communication skills and demonstrated ability in public speaking and making presentations.
7. Ready to motivate and provide training for team members;
8. Good Command of English;
9. Proficient in multimedia and office software;
10. Identify with Yew Wah’s mission and values.
11. Skillful in managing different tasks and willing to work under pressure.
School Introduction
Yew Wah International Education School of Tongxiang (YWIES-TX)
桐乡耀华学校(桐乡耀华国际教育学校)
HR Contact Person: Keziah Feng
Contact E-Mail: keziah.feng@ywies.com
Website URL: http://www.ywies-tx.com/en/
Phone: (0573) 8896 6605
Postal Code: 314515
Address: 88 He Yue Avenue, Gao Qiao Town, Tongxiang
桐乡市高桥镇合悦大道88号
Description: Yew Wah International Education Schools (YWIES) are built upon the many decades of experience of Yew Chung International School in offering quality international education in Hong Kong and mainland China. Founded in 1932, Yew Chung for the past 80 plus years has committed to nurturing students’ ability to face the global issues and challenges of the 21st century. Worldwide recognition has been accorded to the unique curriculum that Yew Chung and Yew Wah have taken much time and effort to establish. Dr Betty Chan Po-king and Professor Paul Yip Kwok-wah have founded the Yew Wah series of schools with a passion to bring international education to mainland Chinese students. Yew Wah International Education Centre was first set up in Shanghai in 1998, and the first YWIES was founded in Yantai in 2000, and Yew Wah continues to extend its education services by starting up Yew Wah International Education Kindergartens and Yew Wah Infant and Toddler Education Centres in Chongqing, Shenzhen, Shanghai, Beijing and Rizhao. In 2012, Yew Wah initiated the “BP International Education Park” project in Yizhuang, Beijing where YWIES Beijing is planned to open so on.

YWIES Guangzhou in Huadu and YWIES Shanghai Lingang in Pudong opened in September 2014 and 2015 respectively. The new YWIES campus in Tongxiang is planned to open in 2017.

耀华国际教育学校建基于耀中国际学校多年在香港及内地城市推行优质国际教育的经验之上，成立于1932年的耀中在过去逾80年间致力培育学生掌握面对国际议题及21世纪挑战所需的技能，耀中及耀华所建设的独特课程体系得到了世界的广泛认同。香港耀华国际教育机构行政总裁及校监陈保琼博士及主席叶国华教授，结合开办国际学校并提供全方位教育服务的经验，创办了以招收中国学生为主，兼收外籍学生的耀华国际教育系列；1998年于上海成立耀华国际教育中心，2000年在烟台开办第一所耀华国际教育学校，提供从幼儿教育至高中及大学预科国际课程。2001年，成立上海长宁区耀华专修学校。随后在重庆、深圳、上海、北京、日照及青岛开设耀华国际教育幼儿园及耀华婴幼儿教育中心。2012年耀华在北京亦庄启动了保华国际教育园项目，而落户在此的北京耀华国际教育学校亦于2017年启用。

耀华国际教育学校广州校区及上海浦东新区民办沪港学校(耀华国际教育学校上海临港校区)已分别于2014年及2015年的9月正式开学。位于浙江桐乡的耀华国际教育学校计划于2017年9月开办。
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